Friday, July 21, 2017

Historic Postcard Prompts a #FlashbackFriday

A few months ago, an individual saw the sign outside the GENEX Distribution Center in Shawano, Wisconsin, and stopped in to drop off a vintage postcard. The postcard highlighted one of the many GENEX predecessor organizations, Badger Breeders. The front of the postcard (shown below) featured the Badger Breeders headquarters (today’s GENEX Headquarters).

The back of the postcard shared this message:

25 Years of Scientific Breeding Success
In April 1940 – just 2 years after artificial breeding of cattle was introduced into the United States – 100 forward-looking farmers formed the organization known today as Badger Breeders Cooperative.

Their faith in this revolutionary new breeding technique was fully justified by results: better herds; better production; better income and profits. It was these results – constantly improved over the years – that boosted membership from the original 100 to the present 27,100, coverage from 3 to 30 counties, and first services from a mere 1000 to last year’s 408,206 – a grand total of 5,222,343 first services in our first 25 years. Imagine the tremendous herd-improving influence Badger Breeders has exerted.

Now, 77 years after the formation of that predecessor organization, your cooperative is still forward-thinking. We’re still dedicated to ongoing genetic improvement and data-driven innovation. We’re still dedicated to better herds, better production and better profits for our cooperative members and customers.

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