Friday, June 30, 2017

Beef Brings North and South America Together

Each year international guests visit the U.S. to get an up-close look at GENEX bulls and their progeny. GENEX, part of Cooperative Resources International (CRI), hosted over 70 visitors from Argentina and Brazil on two separate tours this summer. During their visit, they learned more about the GENEX Beef lineup, as well as the entire beef industry from conception to harvest.



The Brazil tour group began in Shawano, Wisconsin, at our corporate headquarters. Over 30 guests invited by CRI Brazil, a CRI-owned company, spent a morning learning about our commitment to herd improvement through superior genetics. In addition, they spent time learning about the collection and processing of each semen straw and had the opportunity to view several bulls in-person – a highlight of the tour!


The group viewing 1AN01310 BREAKING NEWS.
From Shawano, Wisconsin, they continued their tour traveling throughout Minnesota, South Dakota and ending in Bismarck, North Dakota.


The Brazil tour group stopped in Kimball, Minnesota, to visit Schiefelbein Farms.

They also made a stop at Penrhos Farms, a GENEX progeny test herd in Britton, South Dakota, and Topp Herefords, Grace City, North Dakota.
Simultaneously, we hosted over 40 Argentine visitors from Juan Debernardi SRL, a CRI distributor. This group weaved through Kansas, Iowa, the Dakotas and Montana. A highlight of the tour was a day spent at Kansas State University (KSU) learning about the latest studies conducted by Dr. Bob Weaber and the KSU Animal Science Department. Participants also viewed the newly constructed KSU Purebred Beef Unit Headquarters. After 12 days on the road, the tour concluded at the GENEX Production Center in Billings, Montana, where the Argentines observed several bulls and learned about the semen collection process.
Observing the new Purebred Beef Unit Headquarters at KSU

While in Kansas, the Argentine visitors stopped at the Tiffany Cattle Company feedlot in Herington, Kansas, and Mushrush Red Angus in Strong City, Kansas.
Enjoying some steak at the historic Hays House in Council Grove, Kansas, on the recommendation of GENEX Beef Sire Procurement Manager Cody Sankey.

These tours allow international customers the chance to connect with staff and learn more about GENEX genetics.
After the tour, participants will have racked up over 3,000 miles, enjoyed a lot of excellent U.S. beef and gained a better understanding of the GENEX philosophy.  

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