Wednesday, June 7, 2017

Surviving the Spring Bull Sale Season

By: Brad Johnson, Director Beef Genetics and Cody Sankey, Beef Sire Procurement Manager

With spring bull sale season in the rearview mirror, we wanted to share our lessons learned.

      Don’t be proud. Be warm. Mud boots and Stormy Kromer caps may look dumb but are awesome. It’s a challenge to get Muck® boots, gloves, hats, Carhartt® bibs and more into a carry-on bag, but it’s totally worth the effort. Brad’s fingers still tingle occasionally from his February visit to Alberta. Good thing the bulls were good!

1AR00971 RENAISSANCE

Do your bull sale homework ahead of time. Have a short list of bulls before you arrive at the ranch. It’s going to be cold/snowy/muddy/rainy/sleeting/hailing/all of the above, so sorting through every single bull’s data while in the bull pen isn’t a good idea.

Never underestimate the value of a good rental car.  Just because you can get a Ford Fusion for $7 a day and it gets 30 mpg doesn’t mean it will be a good deal. After you’re stuck driving in a snowstorm that upgrade cost for the Ford Explorer looks pretty cheap.
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One cannot own enough phone chargers. If you leave one at a hotel it’s as good as gone and so is your battery level. You can never survive a bull sale day without a full phone battery. Try raiding the lost and found at the next hotel you get to, there’s a good chance one of us left one there last time we visited. You’re welcome.

Speaking of hotels, Holiday Inn Express is our “go-to” chain. However, NEVER be afraid to try out the local establishments. Hotels like the Great Northern in Malta, Montana, Bob’s Resort in Gettysburg, South Dakota or the Hyannis Hotel in Hyannis, Nebraska are certain to have a warm bed, good shower and outstanding restaurant with great food!


Never pass up a great bull. At GENEX, we believe you can never have too many great bulls and when we find one, you can count on us to add him to the GENEX lineup. We strive to have the most powerful lineup of bulls in the business and are extremely excited with our 2017 acquisitions. Check them out on the website and Facebook.

L to R: 1AN01416 STUNNER, 1AR00969 INTREPID 1SM00160 PAYDAY, 1AN01421 RELEVANT, 1CH00970 LUNCH MONEY



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