Friday, October 27, 2017

Members Make the Difference

Members are the grease to our gears, the milk to our cereal and the yee for our haw. Without our members we fail to exist. Members own GENEX, which is one of the things that make a cooperative  business model so special. 

Co-op membership is simple and rewarding and includes benefits such as:
» Voting privileges and a voice in the governance of the cooperative
» Invites to member appreciation meetings and events
» Earning equity in the cooperative
» Opportunity to become a delegate or director

GENEX has a long history of acting on the needs and concerns of its members. Two of the most recent examples are the Ideal Commercial Cow (ICC$) index and RumiLife® CAL24™ nutritional supplement. 

The ICC$ is a Holstein sire ranking tool developed to meet the demands of GENEX members and customers for a healthy, medium-sized cow. It addresses the needs of commercial dairy producers using real-time economic indicators, scientific principles and data-driven genetic evaluations from multiple sources. A Jersey ICC$ is also in the development phase with plans for release soon.

Members came to us wanting a sustained release, once-and-done calcium supplement for transition cows. GENEX once again came through and introduced RumiLife® CAL24™ nutritional supplement. This new product allows producers to forget the worry of catching cows several times to administer boluses treating low blood calcium. This one treatment with two boluses provides the 24-hour coverage that is needed.

The grass-roots structure of a cooperative such as GENEX, means its members' voices are heard. GENEX is currently conducting its Fall Delegate Meetings where delegates and alternates from across the country are gathering to provide feedback and ideas. These are the very meetings where many of the new GENEX initiatives come from.

It truly is you, the GENEX member, who makes the difference in our cooperative. Thank you for your continued support and guidance as we fulfill our purpose to be the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers.

No comments:

Post a Comment