The Play-By-Play From the Super Bowl of Livestock Shows

It's National Western Stock Show time, the self-proclaimed Super Bowl of Livestock Shows, boasting nearly 20 breeds of cattle during its 16-day run. And, Genex is there to cover the whole game for you!

Producers had the chance to stop by and discuss their game plan in the "locker room," found in the Yards. Genex staff enjoyed discussing the A.I. industry's only data-driven beef sire fertility ranking model, PregCheck™ and promoting our Spring Beef Specials! 

Vin-Mar Cattle Company of Gordon, Nebraska, played well and earned themselves Reserve Champion Angus Carload containing bulls by Vin-Mar JOHNNY CASH 3513, S A V RESOURCE 1441 and S A V HOT IRON 0941. Congratulations to the Vin-Mar team!

The first ever Angus Pen of Three Heifer show was a clean sweep for Genex. McCurry Brothers of Sedgwick, Kansas, won the Grand Champion Pen with a pen of S A V BISMARCK 5682 daughters and Reserve Champion Pen was a group of PVF INSIGHT 0129 heifers from Bear Mountain Angus, Palisade, Nebraska.

Genex has also been present for the "half-time" shows to learn as much as we can to help our producers.

A large crowd was on hand at the Colorado State University display area to see Dr. Tim Holt demonstrate how Pulmonary Arterial Pressure (PAP) data was gathered. Dr. Holt used ultrasound equipment to enter the jugular vein of an animal and measure the PAP pressure in the right ventricle of the heart. Not only is PAP an important issue to high elevation cattle but it is becoming a growing concern to feedlot cattle with heart and lung issues. 

The second half of the big game is underway, you can be sure we will keep you up-to-date and in the game!

**UPDATE**

The second half is well underway and we have more exciting news about Genex progeny! 

Congratulations to Altenburg Super Baldy Ranch in Fort Collins, Colorado for winning Reserve Champion Pen of Three Purebred Simmental Heifers. These are all full ET sisters sired by W/C WIDE TRACK 694Y.