GENEX Beef Goes to Denver

It’s one-mile-high, there’s a hill and a yard.

Any guesses?

Some refer to it as the Super Bowl of livestock shows. 

Now do you know?

You guessed it – the National Western Stock Show and GENEX was there!

For over 100 years, the National Western Stock Show (NWSS) in Denver, Colorado, has been the premier livestock, rodeo and horse show in the nation. While you’re at the NWSS you can see everything from a cattle show to a rodeo to stock dog trials, purchase ANY kind of livestock equipment and attend a livestock auction every day of the event! 

This, my friends, is where we introduce our Beef Genetic Management Guide at the GENEX tent in the yards. I know, you may have viewed it online in early January, but here is where you can pick up the first printed copy. As you flip through it you can smell the newness of the pages. Or is that the smell of the soggy shavings you're standing on? Not sure. You can study each page and make hand-written notes along the way, noting which sires you’ll need to consider this year. You’ll take note of the new, exciting young sire additions as well as the proven, maternally-oriented, balanced-EPD sires GENEX is known for.  

Whether as spectators or exhibitors, many families have been attending the NWSS event for generations. It’s a tradition. And it’s a tradition for the GENEX family.

If you stopped by the GENEX tent this year, I sure hope you had your picture taken with 1AN01238 RESOURCE. This life-sized bull was the talk of the tent! Congratulations to Dave & Darcy Johnson, Cambridge, Nebraska, and Will Wrich, Crawford, Colorado, who each won 25 units of RESOURCE semen for participating in our RESOURCE selfie contest by posting their photo and tagging #GENEXBeef.

Another exciting contest was the GENEX sires hidden in the yards each day. Our Facebook followers anxiously awaited each morning for the picture clues, and then were on the hunt! Who would be the first one to return the cut-out to the tent? It was a race each day. By the way, have you liked our GENEX Beef Facebook page yet? Head on over there to stay up-to-date on the latest GENEX Beef information.

NWSS GENEX Highlights

• The Champion Pen of Three Angus Bulls was exhibited by Express Ranches. 1AN01332JOHNNY CASH and 1AN01300 INVESTMENT sons were features in the pen.

•    The high selling heifer in the Angus Foundation sale was sired by       1AN01337 INNOVATION
•   Check out the recap of our contests

Thanks to everyone who stopped by our tent. If you’ve never been to the NWSS, it’s definitely something to put on your bucket list!