#RepsThatRock

GENEX has a great team of Independent Contractors across the country who serve our members and customers. Last fall we featured a group of our #RepsthatRock and decided to feature some others during #beefmonth. We’ve posted them throughout the month on the GENEXBeef Facebook page, however, these folks are so fabulous that we wanted to share their stories on the blog as well. Here’s a glimpse at three of our representatives. 

Independent Contractor John Ridder has been working with GENEX since 2011, serving customers in east central Missouri. John earned a degree in agriculture with emphases in animal science and ag economics from the University of Missouri – Columbia. John states the best part of his job is working with customers and helping them find success with their breeding programs. While he doesn’t have much spare time, he does make time to attend his kids’ activities.


When it comes to beef, John prefers a Falling Timber Farm ribeye on the grill with homegrown corn and tomatoes – yum!

Ross Beeson has been an Independent Contractor in southeast South Dakota since 2013. He grew up on a cow/calf ranch and earned an animal science degree from South Dakota State University. With the help of GENEX, he’s living the dream – he’s part of the family ranch, which has expanded and added custom heifer development and A.I. service. Ross truly enjoys the work he does with GENEX, stating the best part is talking cattle and studying each customer’s needs to help them achieve their reproductive goals.

Ross enjoys spending time with his wife and two girls. And when the girls go to bed, he can be found studying the GENEX lineup and Angus cattle. When asked about his favorite beef entrée, Ross noted, “Nothing beats a grilled tenderloin.”

Matt Swanson has been part of the GENEX team in north central Nebraska for over 10 years. What began as a good fit to his heifer developing business has grown so much that he no longer has time to develop heifers. Matt enjoys helping GENEX customers meet their herd reproductive goals. Seeing the progress of taking an average herd and developing it into something more is a rewarding process for him.

In his free time, you can find Matt doing various activities with his family, including fishing, camping, hunting and participating in 4-H shoot sports. As for his favorite beef entrée, well, he says as long as it’s beef he’s happy!