Employee Feature: Gail Rippe... in the Heartbeat of Cattle Country

By: Brooke Schultz, CRI

Since May was National Beef Month, we thought it would be nice to get insight from one employee who is a driving factor to the beef industry, Beef Area Marketing Manager Gail Rippe of Indianola, Nebraska. With Gail and his team providing beef producers with genetics and top-notch chute-side service in parts of three major beef producing states (ranked among the top five for total number of cattle/calves or cattle in feedlots), we think he’s the epitome of an excellent beef representative. So, what’s Genex life like for this beef guru? We set out to learn more about him and his connection to Genex.

How did you get involved with Genex, and what is your role at Genex?
I first got involved with Genex as an invitee to the first Large Herd Summit in Billings, Montana in 2012. I was hired in the fall of 2013 as a Territory Sales Manager (sales representative), and then I was promoted to my current position of Beef Area Marketing Manager (BAMM) in 2014.

As a BAMM, I serve Nebraska, western Kansas and eastern Colorado. I have a great crew to work with including Territory Sales Manager Levi Ebert and approximately 30 Independent Contractors. Together, we cover the “Heartbeat of Cattle Country.” Our team does a superb job of delivering semen, supplies and services to members and customers.

How does it feel to be part of the beef industry?
I am extremely proud and very lucky to be part of the best industry in the world! You will not find many other professions that have the kind of people found in the agriculture industry. I consider both our team and our clientele to be family-oriented, hardworking, community minded, knowledgeable and down to earth. I especially enjoy working with multi-generational ranches knowing they are passing on a legacy for future generations of beef production and agriculture in general.

What’s one thing you take pride in as being part of Genex?
The one thing that is common to the Genex beef team is everybody’s passion about the beef industry and the commitment to members’ success. It is amazing how many hours are spent behind the scenes working together towards a common goal of meeting the needs of our customers. It is a pleasure to be part of each and every rancher’s operation that utilizes Genex service.

There you have it, folks. A great man making a great company and a great industry proud! The “Heartbeat of Cattle Country” couldn’t have asked for a better beef representative (and we’re not just saying that because we’re biased). Thanks for all you do, Gail!